the mad mission

Here at Mad Heron, we believe that stories should be made for people, and by people.

As we dawn on a new era of media swamped with AI-generated content, it feels key to position ourselves as champions of stripped-back, human-powered storytelling.

Film crew members filming a scene on a rocky beach, with a person lying on the ground, surrounded by equipment, with sand, rocks, and hillside in the background. This is a behind-the-scenes still from our award-winning short film 'Lure'.
A black-and-white drawing of a heron standing on one leg with a long neck and a long beak. This is the Mad Heron Logo.

We’re a group of friends that bonded over a mutual passion to tell the most ambitious stories we could; all burning with a desire to turn visions into work that embodies creativity from start to end.  

For us, the final outcome is never the most satisfying achievement, but rather the challenge of getting there. We are proud of our relentless drive that has enabled us to empower imaginations and faithfully honour big ideas, even in spite of practical constraints. 

If you’re interested in ruffling some feathers through hand-crafted and provocative filmmaking, then we’d love to collaborate with you.

the Team

Young person with short brown hair smiling in front of a teal gradient background, wearing a beige knitted sweater. This is Mad Heron's Creative Director Jasper Pagan. Jasper is one of Mad Heron's Founding Members.

  • Jasper Pagan is an award-winning director and visual effects artist, best known for incorporating his passion for the natural world into his creative projects.

    As a visual effects artist, he has worked on the set of Hollywood blockbuster productions such as F1 (2025) and Fountain of Youth (2025).

    Jasper shares his filmmaking process to his audience of over 240,000 followers across all social media platforms, and has collaborated with brands such as Adobe, Amazon and the BBC.

Jasper pagan

A young man with dark hair and facial hair, wearing a checkered shirt, smiling against a turquoise background. This is Mad Heron's Executive Producer, Lewis Kerr. Lewis is one of Mad Heron's Founding Members.

  • Lewis Kerr is an award-winning producer defined by his resoursefulness and infectious ambition. Lewis has produced a wide variety of short films, music videos and branded social media content.

    He has also worked with larger production houses and companies such as Tiger Aspect and The Africa Centre.

    With an extensive background in theatre, Lewis is also an accomplished actor. At Mad Heron, he brings a valuable insight into performance amidst a team of filmmakers.

Lewis kerr

Young man with curly brown hair wearing a black denim jacket, smiling against a teal background. This is Mad Heron's Head of Production, Joe Shale. Joe is one of Mad Heron's Founding Members.

  • Joe Shale is an award-winning cinematographer and editor, known for his kinetic camerawork and innovative lighting. 

    Outside of Mad Heron, his individual experiences includes working with the ASC in Los Angeles, and creating visual content for large brands in Hong Kong. 

    Additionally to this, Joe has gained experience on the sets of large-production documentaries and fictional TV series, including the BBC’s Such Brave Girls and Disney’s Save Our Squad. 

joe shale

Some of our wonderfully talented collaborators…

the extended family

  • A man wearing a hoodie, beanie, and jacket, looking to the side with an arm extended forward.

    Adam Cannell

    Production Team

  • Two young men having a conversation outdoors, with leafless trees in the background.

    Oliver lee

    Production Team

  • A man with a beanie and beard operating a professional film camera on a set with crew members in the background.

    Lewis Alford

    Camera Department

  • Two young men standing outdoors, one with an arm around the other's shoulder, smiling at the camera. The background shows trees and parts of a house or building.

    Theo Pagan

    Camera Department

  • A black-and-white photo of a woman with curly hair, standing outdoors in a field with daisies and trees in the background.

    Kate Dominic

    Art Director

  • A young man with wavy hair and a beard smiling, wearing a knit sweater, in front of a rocky background.

    Henry Taylor

    G&E Department

  • A young man with dark hair and a mustache smiling, sitting on a sofa, wearing a patterned shirt, in a black-and-white photo.

    Will Cavanagh

    G&E Department

  • Black and white photo of a man holding a flashlight in the dark.

    Jude Divall

    G&E Department

  • A young man with curly hair wearing a jacket and headphones, standing outdoors with a bicycle, looking to the side.

    Dylan Andrews

    Sound Department

  • A smiling man wearing a patterned beanie, holding a black cat with white markings close to his face.

    Luke Miller

    Sound Department

  • A young man with messy dark hair, wearing a hoodie with a logo on the front, standing indoors against a plain wall.

    József Zoboky

    Composer

  • A young man with curly hair wearing sunglasses and a black shirt, smiling outdoors in black and white.

    Jake Warr

    VFX Artist

  • A man with long, curly hair and a beard smiling in a black and white photo.

    Finn Norris

    Editorial

  • A woman with tattoos on her arm and chest getting her face painted by an artist on a beach with the ocean and sky in the background.

    Beth Skryme

    Makeup and Prosthetics

  • A young woman with long dark hair smiling slightly and tilting her head, in front of a dark curtain.

    Chenying Cannell

    Unit Stills Photographer

Want to work with us?